15 Lessons I learned from this article on Proven Headlines Formulas – the actual items, including item number 1. Worth reading if you write articles or pages of any kind.
5 Businesses That Used A/B Tests to Lift Conversion Rates by up to 216%
In the article 5 Businesses That Used A/B Tests to Lift Conversion Rates by up to 216% , Unbounce lists a few instances where A/B Testing and careful improvement of landing pages allowed a large improvement in conversion. Worth looking for ideas for your own pages. Personally, my favorite A/B testing service is Optimizely, but Unbounce looks [...]
Free iPhone app Theme
Jen Gordon just released this free WordPress theme for iPhone apps. It looks pretty good, has several color themes and an A/B test feature. If you are building any iPhone app on WordPress you should really check it out.
STGThumb 3.30 and the new slide show
I have released STGThumb 3.30 yesterday. The new, exciting feature (to me, at least) is the new Flux Slider based slide show mode. It features great looking 3D and 2D transitions between photos, including hardware acceleration if your browser supports it. It looks great, and I posted a new demo to show it off. You [...]
Writing articles: plots and sub-plots
I have just read Understanding Plots and Sub-Plots When Writing Salesletters. If you ever write, either as a professional or on your personal blog, this article is worth reading and keeping in mind. I’ve had this problem myself before and it can really drag the quality of your article down, and at the same time [...]
3 Psychological Strategies That Help Reduce Unsubscribe Rates
AWeber posted an article - 3 Psychological Strategies That Help Reduce Unsubscribe Rates - about techniques on how to reduce unsubscribe rates. I particularly liked the one of using Quit and Give Up as unsubscribe buttons/text. Using your brand name on the subject seems to make sense, but I was a bit surprised to see how big the [...]
Static HTML and Fan Pages freebies
Recently I decided to give out an extra to STG Picture Merge users if they Liked our Fan page – Extra filters. It was so easy to do so using Static HTML (the Facebook app), that I just had to mention it here. I had looked at a couple of other ways, but they all [...]
Effects for STG Picture Merge 2
I have just released STG Picture Merge 2. The main addition to this version is effects . You can now set effects for each of the pictures. The regular download comes with 2 effects (Convert to B&W and Negative), and you can get 10 more for free. You can see samples of the effects on [...]
MailChimp new Video in RSS campaigns
Mailchimp just launched some extra customization options for their automated video conversion. That certainly saves times compared to getting a snapshot of the video (which at least I can get with pixel precision with Ashampoo Snap, so I don’t have to actually edit it), uploading and using the image for the link. It also supports [...]
New Blog Look and Server
This weekend I have moved this blog from my main site – STGSYS.COM – to STGSYS.NET. The main reason is simple – on the other server, WordPress was horribly slow. Several times I was unable to fix errors or add information in posts, because the server would time out. Even when it worked, it still [...]
Luiz A D R Marques
I develop software and sell it on-line since 1994. Current products include STG FolderPrint Plus - a tool to Print Folders, and STGThumb - HTML Album Generator, among others. Google+
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