Categories
Articles

How to get high open rates on your e-mails

An interesting article on Aweber with suggestions to get high open rates for your e-mail.

The suggestion I liked the most – using the logo alternate text for the textthat is usually extracted from the first line. I didn't know online e-mails did that for logos, and it solves having an awkward first line, sometimes separated from the rest of the e-mail (or the traditional Click here to View this online).

Categories
Articles

List MP3

One of the functions of STG FolderPrint Plus is to list MP3.

It allows you to choose between several fields, such as title,  artist, album, genre, year etc and include them when you print, export or view your MP3 list.

You can also select specific files to print when you list MP3. That way you can easily make a list of music by a band, genre or year.

 

You can also do batch Move/Copy of MP3 Lists- for example, if you decide that you want your music  in a folder with the Artist Name, then the Album name, you can do it in a few clicks.

You can also rename automatically using the MP3 Tags, which is very useful if your MP3 Player just displays a part of the file name – you can then put the song name first so it will display properly.

 

 

Categories
Articles

Google Analytics and Multi-channel funnels

Google Analytics has some new features in a limited pilot – Multi-channel funnels.

These will allow new insights in your marketing campaigns, such as AdWords, Facebook, Twitter and more.

Check this article for more.

Categories
Book Review

Save the Pixel – Review

Save the Pixel is a web design book by Ben Hunt. I recently read and reviewed another book by him, Convert! .

Save the Pixel is all about minimalist web design, thus the name. One of the principles repeated over and over is that you should not waste screen space – and most importantly, the visitors attention – with elements that don't contribute for the message.

He also is a believer that the site should be designed with the content – instead of the traditional template/content separation. Seeing his examples, it is easy to see what he means, and it does looks like it makes sense.

There are several chapters about how to make your design work, with explanations on how to use white space, size, contrast and color to make sure that your content gets the attention of the visitor.

Overall, the book was good and I learned a few lessons, but I liked Convert! more. Maybe because the topic seemed more interesting and less design related.  It also very much feels like an expanded sequel in some of the aspects covered by Save the Pixel.

One thing that I'd like to have seen more is actual conversion data for the many case studies.  There were maybe 2 or 3 stats throughout the whole book, unlike Convert! where they were everywhere.

Ben Hunt also has a web design course . It is video based (with some spreadsheets and PDFs too) explaining design, marketing, SEO and the business. I finished the course, and learned a lot, and I have posted a review in Ben Hunt's Web Design Course Review. You also get the book for free when you join this course.

[button link=”https://www.e-junkie.com/ecom/gb.php?cl=183306&c=ib&aff=6430″ color=”teal”]Get the Book Now[/button]

 

 

 

 

Categories
Articles

Tags in SEO PowerSuite

There was an interesting update today to SEO PowerSuite which adds tags to all the programs in the suite. If you don't know this Suite yet, you should check it out – it has many interesting features that allow you to do SEO work automatically, such as Rank and Link checking, getting links, looking at links and other factors for pages and checking your own pages for optimum SEO.

This allows you easily keep group keywords, pages or tag them with important information.  Looks very useful.

They have some screenshots that detail it in the article.

Check my review of SEO PowerSuite and Market Samurai if you'd like to know more about them.