Starglider Systems Blog

15 Lessons I learned from this article on Proven Headlines Formulas – the actual items, including item number 1. Worth reading if you write articles or pages of any kind.

In the article 5 Businesses That Used A/B Tests to Lift Conversion Rates by up to 216% , Unbounce lists a few instances where A/B Testing and careful improvement of landing pages allowed a large improvement in conversion. Worth looking for ideas for your own pages. Personally, my favorite A/B testing service is Optimizely, but Unbounce looks [...]

I have just read Understanding Plots and Sub-Plots When Writing Salesletters. If you ever write, either as a professional or on your personal blog, this article is worth reading and keeping in mind. I’ve had this problem myself before and it can really drag the quality of your article down, and at the same time [...]

AWeber posted an article - 3 Psychological Strategies That Help Reduce Unsubscribe Rates - about techniques on how to reduce unsubscribe rates. I particularly liked the one of using Quit and Give Up as unsubscribe buttons/text. Using your brand name on the subject seems to make sense, but I was a bit surprised to see how big the [...]

Recently I decided to give out an extra to STG Picture Merge users if they Liked our Fan page – Extra filters. It was so easy to do so using Static HTML (the Facebook app), that I just had to mention it here. I had looked at a couple of other ways, but they all [...]

Mailchimp just launched  some extra customization options for their automated video conversion. That certainly saves times compared to getting a snapshot of the video (which at least I can get with pixel precision with Ashampoo Snap, so I don’t have to actually edit it), uploading and using the image for the link. It also supports [...]

http://www.webdesignshock.com/responsive-web-design/ Really nice article covering responsive web design. Good practices, pros and contras, great examples and tons of useful tools and articles.

Interesting article on how to get more data from your subscribers on MailChimp. What I liked about this idea is that you get the advantage of minimal initial form fields – this increasing completion – while still asking for the data later with minimum extra work.

Google has recently started using Authorship – with rel=”author” on a link – to add author information to search results. This really adds a nice dimension of trust and familiarity, as photos are also displayed, and the author info can work across any number of sites. It is very easy to add on WordPress  (or [...]

If you want newsletter plugins for WordPress, you can find a whole bunch of them, with many different levels of quality and features. One new plugin released recently is e-Newsletter by WPMU, which are well know for the quality and range of their WordPress plugins. e-Newsletter has some great features, including professionally designed newsletter templates, unlimited [...]