Interesting case study from WinZip and TrialPay. It details how Winzip used their download page – you know, the page that very often appears after you start a download – to display a TrialPay offer to buy the product. If you’ve never heard from them, TrialPay works by having offers from advertisers fund your purchase. […]
Plimus, one of the registration services I use, has a nice report which shows the last few hundred sales on a map. It looks pretty cool, and I thought I’d share mine here: On the actual report, you can click balloon to see the specific order data. Please note that this only covers a small […]
MailChimp posted some interesting numbers on their blog about how their free mailing lists worked out. The answer is – VERY well – 650% increased profit! They do add some thoughts on why that might not work for a start-up – the ratio between free and paid users seems to be around 10:1 for the […]
Just read an interesting post from Software Promotions about Google Instant and AdWords. Looks like currently, if the user stops typing for 3 seconds, any displayed AdWords ads count as impressions. Obviously that can really change the CTR and Quality score of AdWords advertisers… Hopefully Google will change this in the future.
Interesting article on the ASP site about site optimization. Several tips on the best way to do so, as well as reminders about why – not only does a faster loading site means your potential customers are less likely to leave, Google recently added some ranking based on site speed, so you might get better […]
Recently I read an interesting article from GetResponse about Survey Responses. From the results looks like it’s best to have radio boxes based questions, followed by check boxes. Of course, you do limit useful extra information that the user could be bringing on with open questions – after all, they can only choose answers you […]