Blogging for Business, by Chris Garret, is the latest book I've read from WordTracker. It proposes to be a How-to for business blogging, and I'd say it covers that pretty well.
Chapter 1 – Why Blog? One interesting part in the beginning is the comparison with various others vehicles for communication –
– Blogs can have a wider audience, and permanence (of course, it's easy to archive your newsletter too).
– They also suggest tying your blog to your E-mail Service Provider to get automatic newsletters. I've been looking into various ones lately, and several can do this.
Your discussions are already started (articles)
Chapter 2 – Prepare to Blog – covers a number of preparations, such as analyzing the competition, choosing a site extension, subdomain or new domain, and software and hosting options. The Action section has a step by step guide on how to setup your blog with WordPress.
Chapter 4 – What to Write. Since I just read The Web Content Recipe Book, it felt similar in the basic ideas. Interesting additions are the idea of a editorial calendar, and in the Action section, suggestions on how to create a survey form in Google Docs, and the kind of questions you can use to get ideas for content.
Chapter 5 – Attracting Visitors. Various ideas for SEO, PPC, social sites and links.
Chapter 6 – Retaining visitors. Various techniques on how get users to subscribe, and stay. In the action section, how to set up a e-mail newsletter with Aweber, and detailed ideas on how to a serial