The Art of SEO: Mastering Search Engine Optimization – is pretty good.
I'd say it probably cover most of what you need to know. It doesn't cover a few tools I'm fond of (but of course it wouldn't be possible to cover all of them).
Usually at this point I'd go through my notes and say what I liked about the book – but this where its main problem comes from – it is too long.
The authors seem to have a talent for extending text well beyond what you'd think possible, and they are clearly not fans of hyperlinking – many times things will be explained in one chapter and then be explained almost exactly the same from another angle in the next chapter (or even sections on the same chapter). While this do save the time of anyone who is looking at sections for a specific purpose, if you are reading the whole book through it is very tiresome.
That said, I do have a very large amount of highlights and notes on this book. It is good stuff, I just wish the authors could be a little (or lot) more succinct.
