Another interesting article by Ben Hunt – author of Convert!, Save the Pixel, and also the Pro Web Design Course (which I am taking, but haven't reviewed yet).
When redesigning the site with WordPress, he kept the standard meta description for WordPress – and that includes the post date. For articles that are several years old, this can have serious impact on CTR (Clickthrough rates) – no one wants to get stale information that no longer applies.
Fixing WordPress to have the date display only for the first three months improved the CTR pretty quick.
Another option would be setting the meta description manually using a plugin (which may give you better CTR, since you can say exactly what you want). Of course, that can be a lot of work for large numbers of posts.
