The Dark Art of Writing Long-Form Sales Pages is a book on writing long-form sales pages – you know, the usually really annoying ones, full of bullet points, bonus products and testimonials that just keep scrolling down forever.
The thing is – while they seem annoying, for certain markets, they convert very well. So you might want to learn how to write them, and test them on YOUR market.
The book covers a lot of material:
- The genres of the long-form pages.
- How to research your product and customers
- The right way to do headlines, crossheads and hooks
- Writing the body
- Using testimonials
- How to show incentives, discounts and bonuses
- Suggestions o nhow to design and format your page
There are also a few bonus videos and extra PDFs. These are somewhat useful. The videos had really low audio in the screencast parts, but not too bad.
The main e-book also had some weird formatting, such as beige backgrounds with white text. Fortunately this was only on a few text boxes in the beginning. Other than that, it was very readable on my iPad using Kindle and the MOBI version.
Overall, the book was very good, and I have a ridiculous amount of pages bookmarked and sections highlighted. Joanna says on the book and on the videos that you should read the book twice (not an uncommon claim), and I agree that this is probably a good idea in this case. It really is a lot of material to absorb, specially if (like me) you are not a full-time copywriter and just want to learn how to promote your own products.
