I've recently read The Web Content Recipe book, by Rachelle Money, Ken McGaffin and Mark Nunney. I expected a good book, from the excerpts available on PDF, but found it was even better than that.
The book proposes to improve your ability to create good web content. Web content is important for several reasons, depending on your site, but in any case, fresh web content with well-tuned SEO content is a great way to bring in new readers and potential clients from search engines.
The first section deals with several principles, such as how to apply marketing to your content, how to write and structure an article, how to optimize them for SEO, and others.
The second session has ideas for what kind of content you could add – FAQs, tips and tricks, case studies, reviews and much more. In most cases, they have long, useful discussions on how to best write that kind of article.
The SEO concepts are throughout all the book, which isn't surprising since it's from Wordtracker.
The book was enjoyable as well as instructive, and certainly covers the topics well. I found many useful suggestions on how to improve my writing – including book reviews – and it was after reading it that I decided to add a blog to my site, something I've been postponing for a while. I usually take notes while reading, and in this case they added up to several pages, because there was so much to take from the text.
I can really recommend this one to anyone who have a site, and wants extra clients and search engine referrals (i.e.: everyone with a site).
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