I have released STGThumb 3.32 today. The new feature is CSS3 Background gradients.
It looks great, and I posted a new demo to show it off.
I have released STGThumb 3.32 today. The new feature is CSS3 Background gradients.
It looks great, and I posted a new demo to show it off.
I just read an excellent article by Joanna Weibe (of Copy Hackers fame) on How to Write an App Store Description .
Clearly it is very different from a regular web page, because of all the constraints on the Apple Store as well as the other app stores.
While this is theoretical for me right now (no phone apps so far) it is an interesting read, and recommend if you publish to app stores or plan to.
Think outside the cubicle – by Scott Young – is a short e-book dealing on ways to be more productive while working from home.
Here are a few suggestions covered:
Overall, it was an interesting little (I think it took me less than an hour to read it) e-book. You can get it Scott's site. I wouldn't have bought it at his price, however – I got it on an Appsumo bundle.
The Dark Art of Writing Long-Form Sales Pages is a book on writing long-form sales pages – you know, the usually really annoying ones, full of bullet points, bonus products and testimonials that just keep scrolling down forever.
The thing is – while they seem annoying, for certain markets, they convert very well. So you might want to learn how to write them, and test them on YOUR market.
The book covers a lot of material:
There are also a few bonus videos and extra PDFs. These are somewhat useful. The videos had really low audio in the screencast parts, but not too bad.
The main e-book also had some weird formatting, such as beige backgrounds with white text. Fortunately this was only on a few text boxes in the beginning. Other than that, it was very readable on my iPad using Kindle and the MOBI version.
Overall, the book was very good, and I have a ridiculous amount of pages bookmarked and sections highlighted. Joanna says on the book and on the videos that you should read the book twice (not an uncommon claim), and I agree that this is probably a good idea in this case. It really is a lot of material to absorb, specially if (like me) you are not a full-time copywriter and just want to learn how to promote your own products.
There is a new tool on Google Analytics that shows what the average users see on your landing page above the fold.
Unfortunately it fails in different ways on all my sites, but you can read the Analytics Blog post and maybe try it yourself.