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Book Review

Profit Pulling PPC Ads – Book Review

Profit Pulling PPC Ads –¬†by Karon Thackston¬†– covers how to write PPC ads for maximum CTR and conversion. While I have read a few PPC book – mostly about Adwords – I believe this is the first book about copywriting for PPC ads I’ve ever seen. Obviously this is an important topic, since even minor […]

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Book Review

Google AdWords PPC Advertising

I’ve just finished another of WordTracker’s books – Google AdWords PPC Advertising . I got it at a US$20 discount from one of their e-mails. I have been using PPC since before Google AdWords (Overture!), and I did read a few books along the way. So I thought I’d read this one, and if it […]