The Pre-sell Course by Sean D'Souza is an interesting book, with plenty of useful advice in the art of Pre-Sell – how to slowly interest your potential customers in your product way before it is available, and get major sales from it.
Sean is no doubt a master of the subject, as I have bought many of his books after getting interested in his pre-sell campaigns.
While the book is good, is it US$229 good (price I actually paid – I understand it would be much more expensive now, if it was available)? Not for me – I personally asked for a refund (and promptly got it).
I believe it would be much more useful for people that actually have regular new product launches or expect to do one soon, however.
One reply on “The Pre-sell Course – Book Review”
[…] – Do pre-sells to get a real deadline. They also help test viability of a product and tend to help sales, and you can e-mail (and maybe send a bonus) and do refunds if you really can’t pull it through. Sean also has a pre-sell course. […]