The Pre-sell Course – Book Review

The Pre-sell Course by Sean D'Souza is an interesting book, with plenty of useful advice in the art of Pre-Sell – how to slowly interest your potential customers in your product way before it is available, and get major sales from it.

Sean is no doubt a master of the subject, as I have bought many of his books after getting interested in his pre-sell campaigns.

While the book is good, is it US$229 good (price I actually paid – I understand it would be much more expensive now, if it was available)? Not for me – I personally asked for a refund (and promptly got it).

I believe it would be much more useful for people that actually have regular new product launches or expect to do one soon, however.

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  1. Chaos Planning + Pronto Learning - Book Review - January 17, 2015

    […] – Do┬ápre-sells to get a real deadline. They also help test viability of a product and tend to help sales, and you can e-mail (and maybe send a bonus) and do refunds if you really can’t pull it through. Sean also has a pre-sell course. […]

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