Fog Creek, of the world famous FogBugz, had an interesting blog post about how they redesigned their web page.
It covers what was wrong with their web page – I was a little surprised to see that it took 8 clicks to get a price quote! – and what they did, and are doing, to improve it.
It really is very clear at a glance that the new page is much better, and the redesign reminded me of all the design principles that were covered in Save the Pixel and Convert!.
I do wish they shared hard numbers on the conversion improvements, though.
