Fog Creek Site Redesign

Fog Creek, of the world famous FogBugz, had an interesting blog post about how they redesigned their web page.

It covers what was wrong with their web page – I was a little surprised to see that it took 8 clicks to get a price quote! – and what they did, and are doing, to improve it.

It really is very clear at a glance that the new page is much better, and the redesign reminded me of all the design principles that were covered in Save the Pixel and Convert!.

I do wish they shared hard numbers on the conversion improvements, though.


By Luiz A D R Marques

I've been developing software and selling it on-line since 1994. Current products include STG FolderPrint Plus - a tool to Print Folders, and STGThumb - HTML Album Generator, among others. Some of my other sites - Disk Usage, Directory Printer ,Print Folders and Jejum Intermitente .