How to get high open rates on your e-mails

An interesting article on Aweber with suggestions to get high open rates for your e-mail.

The suggestion I liked the most – using the logo alternate text for the textthat is usually extracted from the first line. I didn't know online e-mails did that for logos, and it solves having an awkward first line, sometimes separated from the rest of the e-mail (or the traditional Click here to View this online).

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