Categories
Product Review

The Critical Website Components – Book Review

The Critical Website Components Series, by Sean D’Souza, consists of 3 short e-books: The About Us Page—Why You Need To Throw Away Your Brown Paper This is an interesting view into the About Us page. Sean is clearly a big fan of personality in this page, as well as having a photo or photos here, […]

Categories
Articles

Call-to-Action Case Studies

ContentVerve has a post with a very interesting set of call-to-action tests. I was particularly impressed by the “your” vs “my” tests – I’ll have to try these on my site…