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The 1-Page Marketing Plan – Book Review

The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out from the Crowd – by Allan Dib, is (obviously enough) a book about marketing.

I just took a MBA course about marketing and had to write a marketing plan as the final paper, so I looked up resources on it. This one came up.

I didn't expect it to be so good. Frankly, in many ways it is as good as a couple of MBA courses on the subject. AND more enjoyable to read, too.

This is chock-full with great advice I've seen elsewhere (or used myself with good results), and a lot more that I had never seen before.

If you have a company, product, service, you really should read this book. It is well worth the time and money.

By Luiz A D R Marques

I've been developing software and selling it on-line since 1994. Current products include STG FolderPrint Plus - a tool to Print Folders, and STGThumb - HTML Album Generator, among others. Some of my other sites - Disk Usage, Directory Printer ,Print Folders and Jejum Intermitente .

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