The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out from the Crowd – by Allan Dib, is (obviously enough) a book about marketing.
I just took a MBA course about marketing and had to write a marketing plan as the final paper, so I looked up resources on it. This one came up.
I didn't expect it to be so good. Frankly, in many ways it is as good as a couple of MBA courses on the subject. AND more enjoyable to read, too.
This is chock-full with great advice I've seen elsewhere (or used myself with good results), and a lot more that I had never seen before.
If you have a company, product, service, you really should read this book. It is well worth the time and money.
