Very cool advice on SEO on this article.
I took a TON of notes from it.
Recommended.
Tag: SEO
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Link Building Evaluation
Wordtracker posted an interesting article about evaluating sites for link building.
Link Building is the process of getting links to your page to improving your rankings in search engines. It is quite important for SEO these days.
Factors discussed in the article include relevancy to your own site, fresh content, current link numbers, and standing on search engines such as Google and Alexa.
What I consider the easiest way to do a link building campaign is using Link Assistant. It has a lot of tools for finding the best link sources for your relevant keywords, and can show several of these factors for you. It also manages your link pages for reciprocal link exchanges, as well as checking if links pointing to you still work – including generating and uploading your link page.
Well worth checking out.
Wordtracker has their own tool for this, but Link Assistant beats it on price by quite a bit.
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Link Building Review
I've just finished another Wordtracker book, this time it was Link Building:How to build links for your site for SEO, Traffic and Response by Ken McGaffin and Mark Nunney.
On a funny note, I was quite pleased with the purchase of the book, as I had tried to purchase it for full price before. Wordtracker's system was broken for hours, so I couldn't order and let it go. Then a few days later, they sent me a US$20 discount, at which point I bought it, with a smile on my face 🙂 .
The book cover many ways to get links. Having read several other somewhat related books, many parts seem similar.
For example, I've seen most of Chapter 1 – Content, on Blogging for Business and Web Content Recipe Book (I recommend both).
There are a couple of details I don't remember seeing covered. Clicking when you link to someone, so that you make sure it gets on the referrer log. There were also a few references to www.majesticseo.com, which I've had a quick look at and seems very cool.
Chapter 2 – Getting to know your online community. A very interesting view on how to classify link prospects, also a reminder that the easiest way to get links (and PR) is finding your 404 errors and converting to 301 redirects.
Chapter 3 – Make your site a linking magnet. All about the best content to get links – pretty much what was covered in Blogging for Business. One interesting reminder is that core articles can often be used for more than a target group.
Chapter 5 – Online Public Relations has some interesting insights about how to write a PR release.
Chapter 6- The definitive link building campaign – covers a lot of various ways to get your link campaign running.
Chapter 7 is a checklist of the various actions mentioned in the rest of the book.
Overall, I found the book interesting, but not great. The coverage on Blogging for Business and the Web Content Recipe book were overall much better.
On a interesting note, Wordtracker now has a Link Builder tool for US$59 a month. From what little I've seen, it doesn't look like a good investment.
You can get Link Assistant for US$99.75. I've used it myself, and it's pretty good. Do keep in mind that they do charge for updates (and it's hard to see when you buy!), but the most expensive plan will only cost US$6.95 a month, while the cheapest is US$3.05. They also have discounts for updates if you use more than one of their tools.
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The Web Content Recipe Book – review
I've recently read The Web Content Recipe book, by Rachelle Money, Ken McGaffin and Mark Nunney. I expected a good book, from the excerpts available on PDF, but found it was even better than that.
The book proposes to improve your ability to create good web content. Web content is important for several reasons, depending on your site, but in any case, fresh web content with well-tuned SEO content is a great way to bring in new readers and potential clients from search engines.
The first section deals with several principles, such as how to apply marketing to your content, how to write and structure an article, how to optimize them for SEO, and others.
The second session has ideas for what kind of content you could add – FAQs, tips and tricks, case studies, reviews and much more. In most cases, they have long, useful discussions on how to best write that kind of article.
The SEO concepts are throughout all the book, which isn't surprising since it's from Wordtracker.
The book was enjoyable as well as instructive, and certainly covers the topics well. I found many useful suggestions on how to improve my writing – including book reviews – and it was after reading it that I decided to add a blog to my site, something I've been postponing for a while. I usually take notes while reading, and in this case they added up to several pages, because there was so much to take from the text.
I can really recommend this one to anyone who have a site, and wants extra clients and search engine referrals (i.e.: everyone with a site).