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MailChimp – Behind the Scenes

MailChimp recently posted an interesting article about how they did their own e-mail marketing for a new app.

What I liked the most was the view on how they segment their list to maximize the impact of the e-mail they sent, while at the same time having minimal unsubscribes.

By Luiz A D R Marques

I've been developing software and selling it on-line since 1994. Current products include STG FolderPrint Plus - a tool to Print Folders, and STGThumb - HTML Album Generator, among others. Some of my other sites - Disk Usage, Directory Printer ,Print Folders and Jejum Intermitente .

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