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Articles

MailChimp and Mandrill

MailChimp is unifying their regular e-mail data and Mandrill data. Uh, why would you care? You probably don’t, but if you have e-mail newsletters and e-mail notifications, there is some pretty cool things you can do with their new system. Mandrill is MailChimp’s general e-mail sender. So if you have any web app, you can either […]

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Article

MailChimp – Behind the Scenes

MailChimp recently posted an interesting article about how they did their own e-mail marketing for a new app. What I liked the most was the view on how they segment their list to maximize the impact of the e-mail they sent, while at the same time having minimal unsubscribes.

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Articles

MailChimp’s Mobile E-mail Research

Recently MailChimp posted about their mobile e-mail research .  A lot of people read their e-mails on cell phones – 57% in Japan and 41% in the US, so it starts to be a bit consideration. Lots of suggestions on the report: Use a instapaper URL link to make it easy for people to read your […]

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MailChimp adds Pinterest integration

Pinterest is all over the news lately (although some people complain about the traffic converting poorly). Now MailChimp has announced their Pinterest integration . If you use Pinterest, looks like a nice, simple way to share your pinned photos with your e-mail subscribers.

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Product Review

MailChimp and Attached files

Mailchimp has a new, neat integration with Digioh that allows you to share files with your newsletter audience. It also generates unique links so that you can track exactly who downloaded your files, as well as other stats.

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Articles

MailChimp: easily getting more data from your subscribers

Interesting article on how to get more data from your subscribers on MailChimp. What I liked about this idea is that you get the advantage of minimal initial form fields – this increasing completion – while still asking for the data later with minimum extra work.

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Software

OnStage App – Collaborative e-mail design

MailChimp released today the first version of their new Collaborative e-mail design app – OnStageApp . The concept is pretty cool – you can easily link to your MailChimp and share a design with other people. So they can mark places and suggest changes. Check out their blog post for more details.  

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Articles

Facebook messages and e-mail campaigns

Mailchimp has posted an article about Facebook’s e-mail and the consequences for e-mail newsletters. An interesting part of the article is the fact that changing your reply-to address can get you cut off from access to an user. Overall, seems pretty simple and I’m not impressed by the fact that Facebook only opens HTML e-mails […]

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Software

Analytics360

Just added a new plugin to my main WordPress Install – Analytics360. It allows getting data from both Google Analytics and MailChimp (where my mail lists are now). It gives you Analytics data, complete with graphs, referrers and top content. The graphs show when you list campaigns were sent, so you can easily see their […]

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Site Reviews

MailChimp new features

As I prepare to e-mail the newsletter to my users (yes, it has been quite a while…), I logged in on MailChimp – which I’m going to use instead of PHPList, which is nice and free but very limited – and I learned that since the last time I went there a whole lot of […]