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Using Animated GIFs on E-mail

Interesting article from MailChimp on using animated GIFs on e-mail . They demonstrated some features on e-mails with animated GIFs. They look very nice, and more importantly, clearly show how these features work. I do wonder how well these work for people with data plans. Even though they are very short, just these two add up to […]

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MailChimp and Mandrill

MailChimp is unifying their regular e-mail data and Mandrill data. Uh, why would you care? You probably don’t, but if you have e-mail newsletters and e-mail notifications, there is some pretty cool things you can do with their new system. Mandrill is MailChimp’s general e-mail sender. So if you have any web app, you can either […]

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MailChimp – Behind the Scenes

MailChimp recently posted an interesting article about how they did their own e-mail marketing for a new app. What I liked the most was the view on how they segment their list to maximize the impact of the e-mail they sent, while at the same time having minimal unsubscribes.

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Facebook messages and e-mail campaigns

Mailchimp has posted an article about Facebook’s e-mail and the consequences for e-mail newsletters. An interesting part of the article is the fact that changing your reply-to address can get you cut off from access to an user. Overall, seems pretty simple and I’m not impressed by the fact that Facebook only opens HTML e-mails […]

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New E-mail Newsletter

Some time ago, I decided to move the e-mail newsletter from PHPList – which is nice but very limited in features, as well as by my server – to Mailchimp. I did stall it a lot, but this friday I finally sent the new newsletter . Overall, MailChimp’s system is pretty neat. They have nice […]

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Research on Spammy E-mail Design by MailChimp

MailChimp recently posted an interesting article on how some designs look spammy to people. The research was done using Amazon’s Mechanical Turk, and turns out some e-mail campaigns get flagged as spam even though they weren’t.

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Site Reviews

MailChimp new features

As I prepare to e-mail the newsletter to my users (yes, it has been quite a while…), I logged in on MailChimp – which I’m going to use instead of PHPList, which is nice and free but very limited – and I learned that since the last time I went there a whole lot of […]

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Site Reviews

Text-to-speech on e-mail newsletters

I’m looking into changing my e-mail newsletter from PHPList – which is pretty good for a free tool, but obviously lack features compared to pricy ESPs (e-mail service providers), and deliverability is of course smaller, as the ESPs spend a lot of time tuning theirs. I’m checking out several ESPs, such as Mailchimp and GetResponse. […]