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Common eCommerce SEO Problems

Distilled had an interesting article on common eCommerce SEO problems. Many of these are wildly common, such as poor URLs and redirects (which I'm afraid I'm also guilty of).

Worth checking out if you have any kind of site.

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Site Reviews

Stanford Natural Language Processing Course – Review

I have recently finished watching the last classes on the Stanford Natural Language Processing Course.

Natural Language Processing is used in many ways in current software, and the course was quite interesting and covered a lot of ground.

Some of the topics covered were:

  • Spelling Correction
  • Language Modeling
  • Text Classification
  • Sentiment Analysis
  • Parsing
  • Information Retrieval
  • Question Answering
  • Summarization

Overall, I really liked it and recommend it for anyone interested in the area.

It is free, and while I don't think you can get a certificate if you start now, you can still view all the videos and do the homework. And they plan to restart the course at some point, when you would be able to get certificate.

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Articles

8 cool new CSS3 effects

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Very interesting post at WebDeveloperJuice showing 8 just arrived magic effects of css3 worth to know .

It is hard to choose a favorite, but the paper fold looks very nice.

Update: a few more effects on More Cool CSS3 Effects

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Articles

New Google Analytics Easy Dashboard Library

I'm a bit impressed with the new Google Analytics Easy Dashboard Library . It is an incredibly easy way to build a custom Google Analytics dashboard, or just adding a few items to your existing business dashboard. Very cool!

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Articles

MailChimp’s Mobile E-mail Research

Recently MailChimp posted about their mobile e-mail research .  A lot of people read their e-mails on cell phones – 57% in Japan and 41% in the US, so it starts to be a bit consideration.

Lots of suggestions on the report:

  • Use a instapaper URL link to make it easy for people to read your e-mail later, on the desktop.
  • Avoid single columns that require left-right zooming.
  • Apple recommends a font size of 17-22pts.
  • Have big, easy to click buttons instead of tiny links on your calls to action.
  • On two column templates, have a smaller left column – otherwise your reader might not see that there is a right column.
  • On Gmail, the head element is removed so only inline CSS works. It also cuts content at 102 KB.
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Product Review

SEO From Scratch Review

SEO From Scratch is a new video course from Ben Hunt. He is a book author (check my reviews of Save the Pixel and Convert! for more information) and he has a very nice Web Design/SEO course that I took last year and really liked.

SEO from Scratch is mostly targeted at beginners, that shows you the basics of Search Engine Optimization (SEO) and goes up to somewhat advanced techniques.

The course right now has 4 videos, currently totaling about 3 hours (186 minutes), as well as a spreadsheet with tools and a short PDF manual.

1. Introduction, covers the very basics of SEO, and the general process – Keyword Research, Content Creation and Content Promotion. It also covers the awareness ladder, which is covered in more complete form in Convert! (and if you decide not to pick up this course or the complete Web Design I really recommend reading Convert!).

2. Keyword Research covers Ben's method of find good keywords – that is, keywords that get traffic and at the same time are possible to rank for in the top 10. There are a number of programs and services that do this right now, but I'm not aware of any that gets numbers as good as Ben's system (except possibly SEOMoz, from which a lot of the data used in the process comes).

This is the best part of the course, and can't be found anywhere (except on Ben's Web Design/SEO course ).

The big problem with the process is that it is VERY manual. So, while you could easily scan dozens or hundreds of keywords with a tool such as Market Samurai or Rank Tracker (part of SEO PowerSuite), in the same time you'll cover only a few, and have much more work doing it. Is the data you get better? Quite possibly. As far as I can see, the data source – SEOMoz –  is simply better than what others use.

There was some talk in the course forums about an automatic service, but I don't think it is available yet. I might eventually get around to doing that myself :-).

3. Content . Once you get your keywords, you will want to create or optimize your content, to get visits and links to your site . This video shows you several ideas on how to do that. I also recommend The Web Content Recipe Book for ideas and great guidelines on how to do it.

4. Promotion . Once you got your content out, there are many ways to get it out there. This covers a few of them, such as social sites, link building and e-mail lists.

It also covers the spreadsheet system for getting rank tracking. Rank Tracking is useful so that you can see what is working and where you should spend more time to maximize your return. The method described here is free, but I think Rank Tracker – part of SEO PowerSuite – is a better tool, specially now that it can show you expected visits as well as pull data from your actual visits from Google Analytics.

Overall, the course is pretty good, specially for beginners. You also get updates for an year. Since the course had many videos offered over time, I expect to see a few. I'll update this article as I watch them.

[button link=”http://www.prowebdesigncourse.com/amember/signup.php?price_group=3&hide_paysys=paypal_r&r=127 ” color=”teal”]Get the course now[/button]

Update (19/Apr/2013): This link doesn't work right now. I think the course is only part of the Web Design course now. The course is pretty good, but might be overkill if all you want to learn is SEO. If you are still interested, check my review on Ben's Web Design/SEO course .

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Articles

A bookmarklet to instantly check your traffic on GA

This is neat a bookmarklet to instantly check your traffic on Google Analytics .

You just enter your GA profile ID on the article page, and drop the link on your bookmarks. Then to find the visits and source of the visits for a page (on that GA profile you entered!), just click on the bookmarklet and you'll have your data in seconds.

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Product Review

SEO PowerSuite and new Google Analytics features

SEO PowerSuite BoxSEO PowerSuite has added some cool new Google Analytics features .

You can now see:

– visits per keyword on Rank Tracker

– visits per backlink on SEO Spyglass, and also uses Google Analytics as a backlink source.

– visits per page on WebSite Auditor.

Overall, VERY cool.

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Articles

MailChimp adds Pinterest integration

Pinterest is all over the news lately (although some people complain about the traffic converting poorly). Now MailChimp has announced their Pinterest integration .

If you use Pinterest, looks like a nice, simple way to share your pinned photos with your e-mail subscribers.

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Articles

REPLACING THE -9999PX HACK (NEW IMAGE REPLACEMENT)

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Replacing the -9999px hack shows a simple way to replace text with images that doesn't use the text-indent:-9999px hack.

It simply uses the following CSS:

.hide-text {

text-indent: 100%;
white-space: nowrap;
overflow: hidden;
}

Very simple and avoids the 2 problems with the other technique – very long lines of text can flow into the container, and apparently (I've never hard this before) the old way can be slow on devices such as the iPad 1.